T3 video oct 2010

Liberty Ammunition Corporate Policy

Hey Liberty fans!  We had a user recently post a comment asking us why we are coming out with a civilian ammo line and do not allow everyone to buy our Law Enforcement ammo.  Liberty's Law Enforcement hand-gun rounds have the ability to pierce level IIIA soft armor.  Due to this we believe that it is our company's responsibility to keep this line of ammunition out of civilian hands to protect Military and Law Enforcement personnel.  Our civilian ammunition line has the same performance capabilities as the LE line except the rounds are unable to pierce Level IIIA soft armor. 

In addition to this our company policy is to develop world class projectiles that are all lead free.

If there are any questions concerning our corporate policy please call Julia Schroeder at 727.239.7252.

Meet our CEO -- Brent D. Willis

Brent David Willis, born in San Antonio Texas, spent his younger years living in the Cote d'azur.  He moved back to the U.S. with his family at the age of 8 where he attended high school and excelled in academics and athletics in Texas.  After considering MIT and West Point Mr. Willis decided to accept a full scholarship to the US Military Academy at West Point where he received his BSc Degree in Engineering with a Nuclear Concentration. Post graduation Mr. Willis began his career as a Second Lieutenant in the United States Army where he spent four years serving his country. As the commanding officer of a company in the 1st Calvary Division Mr. Willis was responsible for more than 200 soldiers in combat deployment. Following deployment he attended Nuclear Biological and Chemical Warfare School and then the US Army Officers Advanced Course. After demonstrating superior leadership capabilities and strong academic performance Mr. Willis was hand selected to be the only Future Concepts Officer for Air Defense at the Pentagon. This entailed working on such prestigious projects as Strategic Defense Initiative (Star Wars) and numerous other compartmentalized (black ops) programs including the Army Robotics Initiatives and Unmanned Aerial Vehicle initiatives. He authored the Counter-Air Concept to change the role of Air Defense which was later adopted as doctrine. He received numerous decorations to include two Meritorious Service Medals, two Army Commendation Medals, the Army Achievement Medal, and the Airborne Parachutist badge during his military career; he was honorably discharged with the rank of Captain.

Following the US Army Mr. Willis entered the commercial sector at Kraft Inc. While working at Kraft he attended the University of Chicago MBA program and graduated top of his class. Mr. Willis who is known for his enthusiastic management methods is still held in high regard for the role he played in rebuilding Cott Corporation, the world’s largest retailer brand beverage company, where he served as CEO.  He was also the Chief Marketing and Sales Officer and President at InBev, the world’s largest beer company, President for Coca-Cola in Latin America, and worked for Kraft Foods in the US, Asia and Latin America.  Mr. Willis' enthusiasm for teamwork and drive for success has resulted in the success of some of the world's largest companies. 

In 2008 Mr. Willis retired from the world of Global Multi National Corporations and began his career in Start Up's. He purchased majority shares in several small but innovative up and coming companies poised to storm the marketplace. As an expert military strategist he has applied a military domination and conquering mindset to a corporate 

Brent Willis on LinkedIn:  Brent Willis

Liberty "Name that Ammo" Contest

Liberty Ammunition, Inc. is holding a contest for all of our followers. "Name our Ammo!" We are looking for some help to brand our newest line of civilian ammunition. If you have a name you would like to submit please email it to Julia Schroeder at <julia@libertyammo.com>. The contest winner will receive 50 rounds of their ammunition preference.

Liberty ammo live fire results for the 4.6!

On Wednesday September 8^th Liberty Ammunition held a live fire demonstration for members of a United States Special Military group.  The live fire demonstration was to present and test our Liberty T3 4.6 close combat round for ammunition and arms experts.  Military specialists have previously expressed their concerns with the competitions’ 4.6 as an effective combat round, but oh did Liberty prove them wrong! 

Visiting specialist believed that due to the competitions’ 4.6 being a low weight bullet and low velocity it would not be able to penetrate a solid armor plate.  After one test shot into a solid armor plate attached to a gelatin block Liberty not only penetrated the plate but also penetrated the gelatin block.  This test proved that Liberty’s 4.6 can, and will be an effective close combat round for Special Forces.

After several Liberty 4.6 test shots all present persons were impressed by the outstanding performance of the round.  When fired into a FBI grade gelatin block the Liberty 4.6 showed successful penetration, fragmentation (5 pieces large enough to cause severe bleeding), stopping power, and produced wound cavity larger than 7 inches.  The Liberty 4.6 was also able to penetrate level IIIA armor with penetration and fragmentation into the block.   After gelatin block testing velocities were measured of the Liberty 4.6 against the top competitors 4.6 round.  Without a doubt Liberty’s 4.6 tested at much higher velocities.

Due to such successful Liberty 4.6 results officials also requested a demonstration of the Halo Point 9mm handgun round. The results left officials speechless.   The impact of the Halo Point 9mm on level IIIA cannot be accomplished by the leading competitor rounds available to military and law enforcement today.

After a long day on the range Liberty members cannot be more proud of our technology and performance!  Take a look at some of the pictures from the live fire and check out our Facebook page to see more.

Testing results for the 9mm Civilian Round

Last week PJ Marx, Liberty's Chief of Research and Development, took out our new 9mm Civilian handgun rounds and tested their power on some gelatin blocks.  Here are some pictures!

Gelatin blocks are used to replicate the impacts that ammunition has on human tissue.  The shots were taken from 10 ft with our 50 gr 9mm which resulted in 12 inch penetration and fragmented into 7 pieces.  The 9mm rounds reached velocities greater than 1900 feet per second. 

Liberty South - Research and Development office

PJ Marx and Brent Willis at Liberty South

Brent Willis explaining how the lathe works

Brent Willis and Lathe

PJ Marx

Liberty Ammo will now take orders for our civilian handgun ammunition.

Due to high demand for the Liberty Ammo Civilian Product Line, Liberty will begin taking pre-launch orders for our 9mm, 40 S&W, and 45 ACP handgun rounds.  These will be sold on a first-come first-serve basis.  If interested in ordering for your store or for individual use please contact:

Julia Schroeder
Sales Manager
email: julia@libertyammo.com
Office: 727-239-7252
cell: 616-402-0731

Production on major orders will begin in September.  Volume orders from distribution partners and associates will be prioritized.

Liberty Ammunition videos on youtube

Liberty 5.56 "A bad day in traffic" video

Why is lead free ammunition so important?

Why is lead free ammunition so important? Firing ranges continue to be one of the largest sources of lead pollution.  Lead pollution results in contamination of our drinking water and ground soil.  It is estimated that just 15 customers shooting 50 rounds a day would put nearly nine million pounds of lead into the environment per year.  It is Liberty's goal to reduce the amount of lead pollution globally.  With the release of our civilian portfolio  our lead free hunting, home protection, and personal use ammunition will reduce the lead pollution outside of firing ranges.

Statistics taken from: Lead Pollution at Outdoor Firing Ranges; Environmental Working Group <http://www.ewg.org/files/leadpoll.pdf>

Liberty Ammunition live fire demonstration at Gilchrist

In April of 2010 Liberty Ammunition held a live fire demonstration to show off our rifle and handgun portfolio.  Liberty had a very successful day and results were world record breaking. Please take a look at a few of our pictures!  Liberty invited Olympic shooter Bill Wood and world class sniper Tyler Merica of Bridger Armory to demonstrate the ammunition.  To stimulate the effect of Liberty's ammunition on human tissue gelatin blocks were used as targets. 

Liberty Video!

Liberty Ammunition Video

Liberty Ammunition starts its new blog!

Hi,
Welcome to Liberty Ammunition's new blog! We will post our most recent company news, pictures, and anything else we find interesting.