Friday, October 8, 2010

Liberty Ammunition Corporate Policy

Hey Liberty fans!  We had a user recently post a comment asking us why we are coming out with a civilian ammo line and do not allow everyone to buy our Law Enforcement ammo.  Liberty's Law Enforcement hand-gun rounds have the ability to pierce level IIIA soft armor.  Due to this we believe that it is our company's responsibility to keep this line of ammunition out of civilian hands to protect Military and Law Enforcement personnel.  Our civilian ammunition line has the same performance capabilities as the LE line except the rounds are unable to pierce Level IIIA soft armor. 

In addition to this our company policy is to develop world class projectiles that are all lead free.

If there are any questions concerning our corporate policy please call Julia Schroeder at 727.239.7252.

Meet our CEO -- Brent D. Willis

Brent David Willis, born in San Antonio Texas, spent his younger years living in the Cote d'azur.  He moved back to the U.S. with his family at the age of 8 where he attended high school and excelled in academics and athletics in Texas.  After considering MIT and West Point Mr. Willis decided to accept a full scholarship to the US Military Academy at West Point where he received his BSc Degree in Engineering with a Nuclear Concentration. Post graduation Mr. Willis began his career as a Second Lieutenant in the United States Army where he spent four years serving his country. As the commanding officer of a company in the 1st Calvary Division Mr. Willis was responsible for more than 200 soldiers in combat deployment. Following deployment he attended Nuclear Biological and Chemical Warfare School and then the US Army Officers Advanced Course. After demonstrating superior leadership capabilities and strong academic performance Mr. Willis was hand selected to be the only Future Concepts Officer for Air Defense at the Pentagon. This entailed working on such prestigious projects as Strategic Defense Initiative (Star Wars) and numerous other compartmentalized (black ops) programs including the Army Robotics Initiatives and Unmanned Aerial Vehicle initiatives. He authored the Counter-Air Concept to change the role of Air Defense which was later adopted as doctrine. He received numerous decorations to include two Meritorious Service Medals, two Army Commendation Medals, the Army Achievement Medal, and the Airborne Parachutist badge during his military career; he was honorably discharged with the rank of Captain.

Following the US Army Mr. Willis entered the commercial sector at Kraft Inc. While working at Kraft he attended the University of Chicago MBA program and graduated top of his class. Mr. Willis who is known for his enthusiastic management methods is still held in high regard for the role he played in rebuilding Cott Corporation, the world’s largest retailer brand beverage company, where he served as CEO.  He was also the Chief Marketing and Sales Officer and President at InBev, the world’s largest beer company, President for Coca-Cola in Latin America, and worked for Kraft Foods in the US, Asia and Latin America.  Mr. Willis' enthusiasm for teamwork and drive for success has resulted in the success of some of the world's largest companies. 

In 2008 Mr. Willis retired from the world of Global Multi National Corporations and began his career in Start Up's. He purchased majority shares in several small but innovative up and coming companies poised to storm the marketplace. As an expert military strategist he has applied a military domination and conquering mindset to a corporate 

Brent Willis on LinkedIn:  Brent Willis